Innovate Inclusion Launches the Black Entrepreneur Mental Health Initiative (BEMHI)

In partnership with the Canadian Red Cross, BEMHI will enable 100 Black founders to access free therapy

Sept 8, 2020 — Innovate Inclusion, a Canadian not-for-profit, has launched a program to connect 100 Black founders to a mental health therapist.

Supported with funding from the Canadian Red Cross, BEMHI will enable Black entrepreneurs, who are experiencing mental health challenges, due to isolation and loss of income as a result of COVID-19, to engage with culturally appropriate psychotherapists and peers.

“Mental health care should be a priority for everyone,” says Innovate Inclusion Chair Sarah Juma.  “Unfortunately, the negative stigma associated with therapy, coupled with a lack of health care coverage results in Black founders trying to cope with anxiety and stress alone.”

The BEMHI is currently accepting applications from Ontario-based entrepreneurs who identify as Black/African-Canadian/Caribbean. Once the application is processed, entrepreneurs will be connected to a psychotherapist for five free sessions.

In addition to one-on-one sessions, Innovate Inclusion will be hosting five online seminars where psychotherapists will discuss topics ranging from burnout to coping with systemic racism.

An information session is taking place on Tuesday September 8, 2020 from 7 – 8pm. Email hello@innovateinc to attend.

Founded in 2017, Innovate Inclusion is a Canadian not-for-profit that advocates for the economic success of underrepresented entrepreneurs through diversity research, supporting access, and increasing awareness. For more information about Innovate Inclusion, please visit or email

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